Console

• ApolloDataPlay 01

  Builds the broker universe. Search is free; Reveal spends a credit.

  Connected
• Trade press (5 feeds)DataPlay 01

  Construction Dive, ENR, Insurance Journal, Risk & Insurance, Insurance Business. The signal sweep reads them when someone runs it. The weekday schedule is off unless scheduled spending is switched on.

  Connected
• Dodge Construction NetworkDataPlay 01

  700K+ projects a year with owner, GC, and value. The project-award signal at full strength.

  Licensed data. Worth it once the trade-press signals prove out.

  Planned
• Anthropic ClaudeModelsPlay 01 · Play 02 · Play 03

  Scores brokers, researches briefs, classifies signals, drafts email, plans clips. Opus for prose, Sonnet for search.

  Connected
• Groq (Compound, GPT-OSS, Qwen)Answer enginesPlay 03

  Three engines on one key: a search-grounded open model plus two parametric ones. What open models say about Shepherd on their own.

  Connected
• ChatGPT (OpenAI)Answer enginesPlay 03

  GPT with web search through the Responses API. Adapter written.

  OPENAI_API_KEYNeeds a key
• Gemini with Google SearchAnswer enginesPlay 03

  Grounded Gemini, the closest proxy for Google AI Overviews. Adapter written.

  GEMINI_API_KEYNeeds a key
• Perplexity SonarAnswer enginesPlay 03

  The search-native answer engine brokers actually use. Adapter written.

  PERPLEXITY_API_KEYNeeds a key
• Grok (xAI)Answer enginesPlay 03

  Grok with live search, the answer engine inside X. Adapter written.

  XAI_API_KEYNeeds a key
• DeepSeekAnswer enginesPlay 03

  Open-weights baseline, no search. Adapter written.

  DEEPSEEK_API_KEYNeeds a key
• MistralAnswer enginesPlay 03

  Europe's frontier lab, parametric read. Adapter written.

  MISTRAL_API_KEYNeeds a key
• ProfoundAnswer enginesPlay 03

  Covers the one thing no model key can reach: Google AI Overviews and AI Mode. Share of voice, citation share, and sentiment across every major engine - the same metric definitions this audit already uses.

  The pick, ~$500 a month, on after the 30-day baseline moves. Stored baselines carry over with zero lost history.

  Planned
• Underwriter email (Google Workspace or Outlook)OutreachPlay 01

  Approved drafts send from the underwriter's own mailbox. Replies thread back to the signal engine.

  You likely already have sending infrastructure - the week-one question is plugging into it, not choosing one. This system stops at the approved draft either way.

  Planned
• AgentMailOutreachPlay 01 · Play 02

  API-first inboxes built for agents: the sending layer behind the Targeting page's email channel. Warmed mailboxes, deliverability handled, replies thread back through the API into the signal engine.

  The pick for agent-driven sending. Every send still passes the Sequences approval gate - the system drafts, a human fires.

  Planned
• Shepherd MCP serverInfrastructurePlay 01

  Would expose the signal book, broker scores, and briefs as tools inside Claude, so an underwriter can ask "who should I call this week" in the chat they already use instead of opening this app.

  Narrated on purpose, not built: the demo's job is judgment, and the MCP only makes sense once the underlying signals have proven out.

  Planned
• CRM (Salesforce or HubSpot)RevenuePlay 01 · Play 02

  The submission record. Closes the loop from email to meeting to submission to bind, and feeds the appointment trigger.

  Question one on our call: where submissions live today.

  Planned
• Card feed (Ramp or Brex)RevenuePlay 01 · Play 02 · Play 03

  Actual spend lands on the Spend page automatically instead of being typed in. With the CRM wired, every unit cost - per submission, per acquired broker, per office unlock - computes itself monthly.

  The Spend page's sample numbers show the shape this fills in. A day of work once finance says which card.

  Planned
• SlackOutreachPlay 01

  /brief <broker> <firm> returns the one-pager where underwriters already are.

  Planned
• LinkedInSocialPlay 02 · Play 03

  Two jobs: the organic channel for clips, and the paid channel for ABM. Company and title targeting is built from the exported audience.

  Planned
• LinkedIn Campaign ManagerRevenuePlay 02

  Paid ABM against the exported company list and job titles. No email addresses needed.

  $500 to $1,500 a month to start, with a held-out control so the lift is measurable.

  Planned
• Website visitor identificationDataPlay 02

  Turns an anonymous broker visit into a first-party intent signal worth retargeting.

  Would explore. Nothing is wired today.

  Planned
• XSocialPlay 03

  Engineering angle and the talent brand. Engagement matched where handles resolve.

  Planned
• InstagramSocialPlay 03

  Visual cuts. Posting scheduled with the others.

  Planned
• SupabaseInfrastructurePlay 01 · Play 02 · Play 03

  Brokers, signals, drafts, briefs, audits, settings. One project, tables prefixed shepherd_.

  Connected
• VercelInfrastructurePlay 01 · Play 02 · Play 03

  Hosting, the weekday cron for the signal sweep, and the environment where keys live.

  Connected

Keys never reach the browser. Every adapter runs server-side and is rate-limited per route.